Online Marketing Archives - Clever Solutions Ltd

SEO services for Maltese companies

Posted by on Dec 7, 2013 in Online Marketing |

Clever Solutions Ltd offers specialized search engine optimization (SEO) services in Malta. In addition, we offer a website review service as well as general internet marketing consultancy. The following is an overview of how these different packaged services help our clients: The specialized SEO service begins with building an understanding of the clients’ business model, products and customers. The client website is analyzed for possible SEO improvements and it is compared to competitor websites in order to find new marketing opportunities. Based on the results, an online marketing strategy is finalized and a regular consultancy service with training is offered in order to achieve the agreed upon goals together. Hands-on work is also done to implement certain optimizations. The website review service is similar to the specialized SEO Malta service, however it does not include regular consultancy at the end. The package focuses on providing the client with a report with insight on the current status of the clients’ online marketing. This includes analyzing the website, Facebook page, LinkedIn company page, email marketing campaigns, banner advertising and more. Finally, the general internet marketing consultancy service is aimed at small businesses which require a one-to-one service that provides them with the necessary information so they can take informed Internet Marketing decisions. Many small business owners are not experts when it comes to marketing online and so having one-to-one sessions with a specialist helps begin online marketing campaigns with more confidence and with a better likelihood of success. For more information or to set up a meeting to discuss your needs, please feel free to contact us. At Clever Solutions Ltd., our vision is to build upon a reputation of thinking hard and working smart, being an innovative digital solution provider with a fresh approach. We believe in the most efficient way forward combined with robust and structured methodology. Let’s call that a gradual evolution from hard-work to a smart-work culture, for the benefit of everyone that we work with. SEO Malta services are offered by Jeffrey Romano, who has been working in search engine optimization for the past five...

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About the Web Design Industry in Malta

Posted by on Nov 15, 2013 in Blog, Online Marketing |

This article was previously published in 2012 on LinkedintoMalta.com Many businesses today understand the value of having their own website. It is an online point of reference that is expected of any serious business organization. Considering the number of new businesses set-up every year, the number of marketing campaigns organized, plus all the web re-designs that are done, one can understand why many think web design is a market worth entering. Businesses in Malta are quite ‘lucky’ as they can find willing web designers who would set them up for only around €500. Needless to say that the recent lowering of prices in recent years is hurting many web design firms who find it hard to justify why they charge three times as much as the cheapest option. Furthermore, that talking dirty on the competition is not nice doesn’t help. The reality is that there are two trends which have pushed the price of websites down over recent years. Being aware of these trends allows clients to better understand the prices they are charged, and also what they are paying for. The first trend has to do with the diminishing of barriers to entry in the web design market. With the plethora of low-cost and quality educational material available online, one can learn the basics of web design/development in a few months. In addition, the various free and open-source tools available, from content management systems to wireframe programs to collaboration software continue to push down any initial investment costs incurred. Of course this is all great, but it has resulted in certain individuals and businesses entering the market to ‘try it out’ and see if its viable. As a result of this short-term vision, their commitment to investing in quality is not necessarily admirable. On the other hand, others with a longer-term commitment to the market are more likely to deliver what the client needs. The second trend is related to what noble-prize winner Akerlof calls the Market of Lemons. The present situation is so that not all clients are able to properly judge the quality of the work done for them. One reason for this is because to judge a website, one requires in-depth knowledge on web marketing & design. Unfortunately, such information is often provided by the service provider who can tactfully choose what knowledge to share and what not to share. Furthermore, it also leaves little incentive for the service provider to improve the quality of his/her product. Thus, a vicious circle is created keeping prices low whilst keeping investments in improving quality also low, resulting in diminishing the overall credibility of the industry. To solve this problem, client-side education on web marketing would be required....

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Categories vs. Tags for WordPress SEO

Posted by on May 15, 2013 in Blog, Online Marketing | 3 comments

We love WordPress! One reason we love it is because it’s designed well and because the variety of themes and plugins available makes its potential endless. However, even though WordPress is relatively straightforward to use, there are still certain issues which confuse people now and then. Today we’re tackling the categories vs. tags issue which leaves many bloggers completely confused. So what’s the difference? The best way to see categories is as a grouping of posts, generically labeled to roughly indicate what the post is about. Ideally you’d have 5-7 categories for your blog and normally each post is put in at least one category. On the other hand, tags are just keywords that give an indication what the post relates to. A blog and even a post can have as many tags as you wish. That’s the main difference. So for example, for this particular post, I already know that the category is ‘Online Marketing’ but the tags used will include keywords like WordPress, SEO and Blogging. What are the SEO implications of all this? Well firstly, categories and tags have different URL structures: www.domain.com/tag/post and www.domain.com/category/post. This means it’s important not to have categories and tags that are exactly the same word. Since you’d probably use them with the same posts, you’d end up with two very similar pages creating very little new value for your users. So for example, if you’re using SEO as both a category and a tag, then when you visit www.domain.com/category/seo & www.domain.com/tag/seo, they’ll practically be the same page. That’s duplicate content. Another important thing to keep in mind is that categories are really helpful to improve the internal linking within your blog. Category pages however, shouldn’t be seen as just a list of related blog posts, but they are an opportunity for you to provide even more unique content. For example, if one of your categories relates to ‘Company News’, why not use that category page to present some information about your company. If you have a category called ‘SEO’, why not also use that page to present a testimonial and a link to your SEO service page?To do the above you can use plug-ins like this one. Moving on to tags, the general advice is to noindex them, something that many WordPress SEO plugins allow you to do. The reason I would suggest this isn’t necessarily because of duplicate content issues as many say, but because it’s not possible to keep editing every tag page. I don’t think tag pages provide much value to someone searching on a search engine and its probably best if another post or page from your site is presented instead. You don’t want to mess...

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The 3 things every Maltese Small Business Owner must know about SEO

Posted by on Jan 28, 2013 in Blog, Online Marketing |

SEO stands for search engine optimization. Generally speaking, this is the practice of working with websites for the purpose of attracting relevant visitors from search engines like Google. SEO is a subject which many small business owners in Malta have become aware of in these last five years. You might be in the process of creating a website and SEO came up. Your sales and marketing teams might not be delivering and someone suggested SEO as a possible solution. Or you might have found out that your competitors are investing in SEO campaigns and so you think you should explore this subject more. Whatever the case may be, you would be right to think that SEO is an important consideration when marketing your business. This blog post deals with three important questions about SEO that often trouble small business owners in Malta: We Maltese do business through networks, so why is SEO important for my business? It is true that the number of searches done about your sector may be limited since the local market is small. However, localized searches like “accountant in malta” or “apartment in bugibba” have high conversion rates. This means that since these searches are very specific and commercially-related, there is clear buyer intent. Ranking highly will give you access to these leads providing you with the necessary ROI on your SEO. The second benefit of ranking highly in search engine results is that companies that have the top positions are often perceived as more established. On the basis of the search engine, a website which is ranked 1st is trusted more than a website which is hovering somewhere in the 3rd page of the search results. The third benefit is that SEO is a great way to reach out to potential clients who are looking for ties within your sector. These may be new companies, established businesses unhappy with their current service provider, or they may even be international clients. The websites which tend to get the most visitors from search engines are those that rank in the first page of the search results. Generally speaking, in the first page the higher your page ranks the more clicks your website will get. In very simple terms, how does SEO work? When a person searches Google for “rent a car in malta”, Google will search for websites which specifically have the phrase “rent a car in malta” (or variations) in them. Your website must have the right keywords for it to show up in searches related to your sector. The right keywords show Google your website is topically relevant. Another consideration is that websites which rank highly typically are linked to by many other websites....

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